A brand that doubled its creator partnerships this month is a radically hotter prospect than a Fortune 500 company that sponsors one video a quarter.
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Start Free — No Card RequiredMost creators pitch brands based on name recognition. NordVPN. Squarespace. HelloFresh. The usual suspects.
But here's what the data shows: brand size doesn't predict pitch success. Brand velocity does.
Velocity measures how quickly a brand is increasing (or decreasing) its creator partnerships over time. It's a momentum signal.
A brand with ↑↑ Hot velocity has significantly increased the number of creators it's partnering with in the last 30-60 days. That means:
We analyzed 20,000+ sponsorship signals across 12 months and found:
| Velocity | Avg. Response Rate | Avg. Time to Response | |----------|-------------------|----------------------| | ↑↑ Hot | 34% | 2.3 days | | ↑ Growing | 22% | 4.1 days | | → Stable | 11% | 7.8 days | | ↓ Declining | 4% | 14+ days |
Creators who pitched Hot velocity brands got responses 3.2× more often than those who pitched stable brands — regardless of the brand's overall size.
Every brand in our database has a real-time velocity score. You don't need to track this manually — we update it daily based on detected sponsorship activity across 125K+ channels.
This is part of our Strategy series where we share data-backed insights for landing sponsor deals.