The SponsorTrace Blog
Insights on YouTube sponsorships, creator monetization, and the data behind landing brand deals.
Why Sponsor Velocity Matters for Creators
A brand that doubled its creator partnerships this month is a radically hotter prospect than a Fortune 500 company that sponsors one video a quarter.
Perfect YouTube Channel Description Guide
We audited 10,000 YouTube channel descriptions. Here's exactly what brands look for — and what 73% of creators are missing.
How Small Creators Get Sponsorship Deals
You don't need 100K subscribers to get paid. Here's the data on which brands actively sponsor micro-creators — and how to find them.
How We Built a 75K Brand Sponsorship Database
The technical and product decisions behind building a sponsor intelligence platform — from the initial prototype to processing 2M+ YouTube videos daily.
When to Pitch Brands for Sponsorship Deals
We analyzed 12 months of sponsorship data across 75K brands. The timing of your pitch matters more than you think — here's the data.